A.T. Still University (ATSU) has seen significant growth in reach and engagement on its primary social media channels over the last two years, bucking a general trend of decline in the industry, and introducing thousands of people to the University and its mission. From 2016 to 2017, ATSU enjoyed an almost 900-percent increase in reach. From 2016 to 2018, its Facebook audience (measured by page likes) grew by nearly 300 percent.
A strong social media presence allows the University to share its mission with new audiences around the world, strengthening its reputation as the preeminent institution of whole person healthcare. One of the major factors in the University’s success has been an innovative, University-wide social media committee developed to overcome departmental divides and build a more unified social media presence.
More than 70 students, faculty, and staff members from across the University serve on the social media committee, representing all six schools, both campuses, and a wide variety of programs and departments. In addition to streamlining ATSU’s social media presence, the committee has opened new lines of communication, breaking down silos and creating valuable opportunities for interdepartmental collaboration.
ATSU has been recognized with numerous awards for its social media efforts, including MarCom Platinum Awards, Hermes Creative Platinum Awards, a CASE District VI Gold Award, and the American Association of Colleges of Osteopathic Medicine’s (AACOM) Excellence in Communications Award. ATSU’s social media activity was also subject of an Academic Impressions article in 2018, as well as presentations at AACOM’s 2018 annual conference in Washington D.C. and the 2019 Council for Advancement and Support of Education District VI conference in Denver.
If you’re not already following ATSU on social media, you can connect and contribute to future growth on the following platforms:
Contact Anne Ackroyd, ATSU’s public relations & social media specialist, if you are interested in learning more about the social media committee, or if you would like to share an announcement through ATSU’s primary social media channels.