Skip to content
A.T. Still University
Prospective Students
Current Students

iConnect News
ATSU Headlines
Arizona Campus Missouri Campus ASDOH ASHS KCOM SOMA Awards Community Health Centers Graduations Grants

Student Headlines AZ Student Affairs MO Student Affairs ATSU Portal Login

Alumni Headlines Classnotes In Memoriam Continuing Education

Faculty & Staff
Faculty/Staff Headlines Research & Publications ATSU Portal Login

iConnect Newsletter Grants & You Newsletter Athletic Training Alumni Newsletter Still Partner Newsletter Still- Well Being Newsletter Healthy Investments ATSU Research
A.T. Still Library Newsletter
Still Magazine
Current Issue
Past Issues
Donor Recognition
Hot Sheet
In Memoriam
The Last Word
Web Exclusives
President’s Desk
Research News
Spark Scholarly Activity Magazine
Fall 2018
Summer 2018
Spring 2018
Winter 2018
Supplement 2017
Fall 2017
Summer 2017
Spring 2017
Winter 2017
Supplement 2016
ATSU Research Fall 2016 ATSU Research Summer 2016 ATSU Research Spring 2016 ATSU Research Winter 2016 ATSU Research Supplement 2015 ATSU Research Fall 2015
Museum of Osteopathic Medicine

iConnect News

ATSU is bridging departmental divides to build a unified social media presence

December 18, 2018
Posted In: Arizona Campus, ASDOH, ASHS, ATSU Schools, CGHS, KCOM, Missouri Campus, MOSDOH, SOMA, University Headlines

A.T. Still University (ATSU) has seen significant growth in reach and engagement on its primary social media channels over the last two years, bucking a general trend of decline in the industry, and introducing thousands of people to the University and its mission. From 2016 to 2017, ATSU enjoyed an almost 900-percent increase in reach. From 2016 to 2018, its Facebook audience (measured by page likes) grew by nearly 300 percent.

A strong social media presence allows the University to share its mission with new audiences around the world, strengthening its reputation as the preeminent institution of whole person healthcare. One of the major factors in the University’s success has been an innovative, University-wide social media committee developed to overcome departmental divides and build a more unified social media presence.

More than 70 students, faculty, and staff members from across the University serve on the social media committee, representing all six schools, both campuses, and a wide variety of programs and departments. In addition to streamlining ATSU’s social media presence, the committee has opened new lines of communication, breaking down silos and creating valuable opportunities for interdepartmental collaboration.

ATSU has been recognized with numerous awards for its social media efforts, including MarCom Platinum Awards, Hermes Creative Platinum Awards, a CASE District VI Gold Award, and the American Association of Colleges of Osteopathic Medicine’s (AACOM) Excellence in Communications Award. ATSU’s social media activity was also subject of an Academic Impressions article in 2018, as well as presentations at AACOM’s 2018 annual conference in Washington D.C. and the 2019 Council for Advancement and Support of Education District VI conference in Denver.

If you’re not already following ATSU on social media, you can connect and contribute to future growth on the following platforms:

·         Facebook

·         Twitter

·         LinkedIn

Contact Anne Ackroyd, ATSU’s public relations & social media specialist, if you are interested in learning more about the social media committee, or if you would like to share an announcement through ATSU’s primary social media channels.

Comments are closed.

« »